Mortgage Leads & General Leads Cost Comparison Chart

• You can start getting leads right away.
• Write your own ads.
• Drive visitors directly to your site.
• Tools available to measure your ad campaign's effectiveness.

• Fierce competition leads to bidding wars that drive bids way too high.
• Wasted time trying to write effective ads.
• Dismal ROI unless your site's design and sales process are top-notch.
• Click Fraud.

At the time of this writing: $6.30 per click.

1000 leads = $6,300

• You can start getting leads right away.
• Write your own ads.
• Drive visitors directly to your site.
• Tools available to measure your ad campaign's effectiveness.
• Placement on the world's #1 search engine of choice.

• Fierce competition leads to bidding wars that drive bids way too high.
• Wasted time trying to write effective ads.
• Dismal ROI unless your site's design and sales process are top-notch.
• Click Fraud.
• Also, though Google is somewhat superior to Overture, there is a learning curve. Unless you know all the tips and tricks, you'll lose more money on Adwords than on Overture.

At the time of this writing: $8.87+ per click.

1000 leads = $8,870

• You can start getting leads the same day.
• Outsourcing leaves you free to do other important things.
• Allows for customized criteria to be met to improve prospect qualification.
• Bad leads can be replaced.

• Some leads may be non-exclusive and are shared with your competitors
• Exclusive leads cost more
• Membership fees are sometimes applicable
• Costs can add up very quickly

Non-exclusive Leads: about $25 each.

1000 Leads = $25,000

Exclusive Leads: about $30-$50 each.

1000 Leads = $30,000 to $50,000

Note: the more you purchase, the less you pay per lead.

• Local, regional or nationwide exposure.
• Added credibilty from being listed in a known publication.
• Affordable.

• Testing ad effectiveness and ROI can be difficult and can take a long time
• Readers aren't necessarily looking for your ad
• Can quickly get expensive if you Ads are not pulling

Display Ads can cost $15,000 for a full page.

Prices vary depending on ad size and format (such as bold type).

Classified listings are cheaper ($20-$150), but you can't fit the full benefits of your offer due to limited space.

• Local, regional or nationwide exposure.
• Some stations will put your ad together for free.
• Affordable.

• Testing ad effectiveness and ROI can be difficult and can take a long time
• Listeners aren't necessarily there to listen to your ad
• Can quickly get expensive if your ads are not pulling

• Affordable.
• Your message goes straight to the consumer.
• Testing ad effectiveness and ROI is not difficult.

• Testing ad effectiveness and ROI, though not difficult, can still take a long time
• Your offer can get confused for "junk mail" and might get tossed in the garbage.
• Multiple trials necessary to get a good ROI. A good ROI is considered 1-2%.

• Local, regional or nationwide exposure.
• Better branding.
• Still considered the best way to advertise.

• Testing ad effectiveness and ROI can be difficult and can take a long time
• Viewers aren't necessarily there to see your ad
• Will flat out break your budget

• Local and regional exposure.
• More affordable than regular Tv.
• Can help build your brand.
• Millions of viewers and growing.

• Testing ad effectiveness and ROI can be difficult and can take a long time
• Viewers aren't necessarily there to see your ad
• A lot of folks still do NOT have access to Cable Tv

• Thousands of highly qualified leads.
• You can get leads right there on the spot.
• Meet and speak to your prospects face to face.
• Limited competition.
• Easily Track your effectiveness.
• YOU determine the qualification criteria.

• None that I can think of

$4,995 for a 10' by 10' Booth. Larger ones available.

46,000 people showed up at the LA Expo in 2005. Just 1000 Leads would've averaged out to only $4.95!

YES.

1) Attendees are pre-qualified. Better qualification means higher conversions.

2) Unlike other mediums, you know your leads are interested, motivated and ready to take action!

3) All attendees need YOUR products and services in order to reach there goals!